Conversion Tracking Services for PPC Advertising

💡 Why Conversion Tracking Matters in PPC

Conversion tracking is the backbone of a successful PPC strategy. It tells you:

• What ads generate leads or sales

• Which keywords are profitable

• What landing pages are converting

• Where your highest-value users are coming from

Without it, you’re wasting budget and missing growth opportunities.

🔍 What Is PPC Conversion Tracking?

Conversion tracking measures how effectively your ads lead to meaningful actions—such as:

• Purchases

• Sign-ups

• Phone calls

• Form submissions

• App downloads

• Quote requests

• Any other valuable goal on your website

At Techouzz, we implement tracking that captures every action across platforms like Google Ads, Facebook Ads, Bing, LinkedIn, and more.

✅ What You Can Track with Techouzz

We set up conversion tracking that aligns with your goals:

🛒 E-commerce

• Product purchases

• Add-to-cart events

• Checkout initiations

• Abandoned cart tracking

• Repeat customer behavior

🧾 Lead Generation

• Contact form submissions

• Call tracking

• Newsletter sign-ups

• Appointment bookings

• Free trial sign-ups

📲 App or SaaS Businesses

• App installs

• In-app purchases

• User registration

• Trial-to-paid conversion

• Feature usage tracking

🛠 Our PPC Conversion Tracking Services Include:

🎯 1. Conversion Goal Planning

We work with you to define what a “conversion” means for your business—whether it’s a sale, sign-up, call, or another action. We align tracking with your sales funnel for full visibility.

🔧 2. Tag & Pixel Implementation

Our team configures all the necessary tags and pixels across platforms like:

• Google Ads (Global Site Tag, Google Tag Manager)

• Meta Pixel (Facebook/Instagram Ads)

• Microsoft Ads (UET tags)

• LinkedIn Insight Tag

• TikTok & Twitter tracking pixels
  We ensure clean, non-conflicting code that doesn’t slow down your site.

📱 3. Cross-Device & Cross-Platform Tracking

Modern users switch between devices. We help you track conversions across mobile, desktop, tablets—and even offline interactions like phone calls.

🧪 4. Enhanced Ecommerce Tracking

For e-commerce stores (Shopify, WooCommerce, Magento, etc.), we set up advanced tracking that includes:

• Product performance

• Checkout funnel insights

• Average order value

• Customer lifetime value

📞 5. Call Tracking Integration

We integrate call tracking tools like CallRail or use Google Forwarding Numbers to track when users call from your ads or landing pages.

📈 6. Funnel Analysis & Attribution

We don’t just track what happens—we tell you why. You’ll get:

• Funnel drop-off reports

• First-click vs. last-click insights

• Multi-touch attribution

• ROAS and CPA breakdowns

🔍 Platforms We Work With

We implement conversion tracking across:

• Google Ads

• Facebook & Instagram Ads

• Bing/Microsoft Advertising

• LinkedIn Ads

• TikTok Ads

• Twitter/X Ads

• YouTube

• Native ad platforms (Taboola, Outbrain)

• Google Analytics (GA4)

• Google Tag Manager (GTM)

No matter where your audience is, we track their journey.

🧠 Why Choose Techouzz for Conversion Tracking?

🎓 Expertise in PPC & Analytics
We’re not just marketers—we’re data nerds. Our team has deep experience with Google Ads, Meta Ads, GA4, GTM, and beyond.

🔍 Custom-Tailored Tracking Setup
We don’t use cookie-cutter scripts. Every business has a unique funnel, and we tailor tracking to match yours.

🚫 No Missed Data
We triple-test every implementation to ensure accurate, real-time tracking. No more “mystery conversions” or ghost data.

📊 Actionable Reports, Not Just Numbers
We give you clear reports showing:

• Which ads convert

• Where budget is being wasted

• What to scale next

🧩 Seamless Integration with CRMs & Tools
We connect your ad tracking with platforms like HubSpot, Salesforce, Mailchimp, Klaviyo, and more—so you can follow leads from ad click to closed deal.

📈 Real Results from Our Clients

Case Study: E-commerce Brand
🎯 Implemented GA4 + Google Ads enhanced conversions
📉 Reduced CPA by 32%
📈 Increased ROAS from 3.2 to 5.1 in 90 days

Case Study: B2B SaaS Company
🔧 Set up lead funnel tracking via LinkedIn + Google Ads
📞 Identified 78% of “demo bookings” came from a single keyword
💡 Reallocated spend and doubled conversions with same budget

⚙️ Our Process: Simple. Transparent. Effective.

Step 1: Discovery Call
We learn your business goals and define key conversion actions.

Step 2: Audit & Tracking Plan
We audit your current setup (if any) and build a custom tracking blueprint.

Step 3: Tag & Pixel Deployment
We implement all tracking scripts using GA4, GTM, or manual code—flawlessly.

Step 4: Testing & Validation
We simulate events and ensure every click, call, and purchase is tracked.

Step 5: Reporting & Optimization
You get clean reports, actionable insights, and ongoing support to maximize performance.

🚀 Ready to Turn Clicks into Measurable Conversions?

Stop guessing. Start growing. With Techouzz’s Conversion Tracking Services, you’ll finally know which campaigns make money—and which don’t.

🎯 Whether you’re just starting out or scaling up, we’ll make sure you track what matters.

👉 Book a free PPC tracking audit today.